this is interesting. Normally we brave, noble Android users get the
shaft in terms of software, with iOS set up as the lead platform for a
lot of games and developers muttering “we’re working on an Android
version set to release some time in the future.”
in the past, but this sounds like a whole other enchilada. Amazon Underground is a whole ecosystem where “free” actually means “free,” and not “the first hit is free, after that I gotta charge.”
investigating. The full pitch shows up when you visit the Underground
site, and I have transcribed it below.
Amazon Underground is a new app for your Android phone. It has all of
the functionality of our regular Amazon mobile shopping app… plus an
exciting addition: over ten thousand dollars in apps, games and in-app
items that are actually free.
Many apps and games that are marked as “free” turn out not to be
completely free. They use in-app payments to charge you for special
items or to unlock features or levels. In Underground, you will find
100% free versions of popular premium titles like OfficeSuite Professional 8, Goat Simulator, and PhotoSuite 4 and popular titles with in-app purchases like Frozen Free Fall, Star Wars Rebels: Recon Missions, Angry Birds Slingshot Stella, Looney Tunes Dash!
and many more. We’ve made this possible by working out a new business
model with app and game developers: we’re paying them a certain amount
on a per-minute played basis in exchange for them waiving their normal
in-app fees. To be clear, we’re the ones picking up those per minute
charges so for you it’s simply free. Just look for apps and games marked
with an “Actually Free” banner.
Normally you’d go to Google Play to download an Android app onto your
phone. But Google’s rules don’t allow an app that offers apps or games
to be included in Google Play. So, you need to download the Underground
app direction from Amazon.com. (Underground apps and games are
automatically available on Fire HD and Fire HDX tablets.)
One last point on this. The Amazon Underground app is a long-term
program rather than a one-off promotion. Over time, we’ll continue to
invent and add more benefits to Underground. For now, enjoy some
actually free apps and games!
Thank you for being a customer.
(The Underground Team)